This project was focused around the novel idea of a supercar maker in this case McLaren, building a car over a package that is the opposite of their usual brand identity. I wanted to challenge myself in capturing McLaren’s exotic supercar credentials and bottle it on a compact car.

As we see a growing trend for smaller Independent mobility solutions, which are Often prioritised as function over form first. I wanted to challenge the idea of the small car box into something sculptural that captures the essence of an opposing car brand’s visual identity onto a package that they would never consider.